Pricing for ISOs & VARs

Low cost of selling.
Predictable economics.

Sold to the ISO or VAR, deployed across your merchant book. From $2.50 to $3.50 per active merchant per month — resell at any markup. We don't touch the merchant relationship.

Starter

For ISOs piloting Ask across a small slice of their book.

$3.50 / merchant / mo

Up to 50 active merchants. No platform fee. SMS at $0.02 per send.

  • Datacap, Worldnet, Payroc, ChargeAnywhere
  • Drag-and-drop forms designer
  • Branded merchant payment pages
  • SMS, email, QR, link delivery
  • REST API + sandbox access
  • Standard support (email, 1 business day)
Sign up →

Scale

For VARs & large ISOs who need fully white-labeled rails.

$2.50 / merchant / mo

500+ merchants. Full white-label, BYO gateway, SLA. Volume pricing below $2.50 available.

  • Everything in Growth
  • Fully white-labeled (your domain, your brand)
  • Bring your own gateway (certification fees apply)
  • Dedicated success manager
  • 99.95% uptime SLA
  • SSO, audit logs, advanced reporting
Talk to sales →
Your margin

Resell at your markup.
Keep 75%+ per seat.

You buy at $2.50 to $3.50 per merchant and resell at $9.99 to $14.99 — the same prices your merchants already expect. The spread is clean, recurring margin on every active seat in your book.

Your cost (Growth)$3.00 / mo
Resale to merchant$12.99 / mo
Margin per seat$9.99 / mo
500 merchants / year≈ $60K
Build vs buy

The math doesn't work in-house.

We talk to ISOs every week who priced out building this themselves. Then they look at Ask and the conversation ends.

🚧 Build it yourself

The "our dev team will do it" path

$280K+ year one · then $120K+ / yr to maintain
  • 2 to 3 engineers for 6 to 9 months to reach v1
  • Separate gateway integrations — each its own cert cycle
  • PCI-DSS audit, SAQ scoping, annual recertification
  • SMS provider contract, deliverability, opt-out compliance
  • Forms designer, branding, custom domains — from scratch
  • API, webhooks, SDK, docs, sandbox — another quarter
  • Still no MCP server, AI reminders, or roadmap
⚡ Use Ask by Paying.co

Skip the build. Sell on Monday.

$2.50 per merchant / mo · 500 merchants ≈ $15K / year
  • Datacap, Worldnet, Payroc, ChargeAnywhere certified & live
  • PCI scope reduction baked in
  • SMS, email, QR, copy-link delivery out of the box
  • Drag-and-drop forms designer your merchants use
  • REST API + sandbox + webhooks, day one
  • MCP server — Claude & ChatGPT create links directly
  • Roadmap funded by 1000s of merchants, not your dev budget
In every plan

Included across the board.

🏦

Multi-gateway

Datacap, Worldnet, Payroc, ChargeAnywhere — settle through what you sell.

🎨

Forms designer

Per-merchant branding and a visual, no-code form builder.

Send or receive

Request a payment or send one out — money moves both ways.

🛡️

PCI scope reduction

Hosted, tokenized pages — merchants never touch card data.

⟨⟩

REST API + sandbox

Wire Ask into your CRM or vertical software, day one.

🤖

MCP server

Claude & ChatGPT can create links directly (Growth+).

👥

ISO portal

Onboard, brand, suspend, transfer — your whole book, one dashboard.

Instant deploy

Provision a merchant in under a minute. No cert cycle.

FAQ

Partner questions, answered.

How is Ask priced to me?

Per active merchant per month — $3.50 on Starter, $3 on Growth, $2.50 on Scale, with volume pricing below $2.50. You resell at your own markup.

What do my merchants pay?

Whatever you set. Most ISOs resell at $9.99 to $14.99/month — the same prices on our merchant pricing page — for $6 to $12 of clean margin per seat.

Do I keep my residual?

Yes. Settlement runs through your existing gateway, so your processing residual stays intact. Ask is a flat SaaS layer on top, not a new processor.

Can I bring my own gateway?

On Scale, yes. We certify new gateway integrations in 30 to 60 days; one-time setup and certification fees apply.

What counts as an "active merchant"?

A merchant provisioned and able to send or receive in a given month. Suspend or transfer seats anytime from the ISO portal.

Need a custom arrangement?

Large book or unusual requirements? Talk to sales for volume pricing and bespoke white-label terms.

Protect your residuals. Deploy today.

Spin up your branded environment, pick a pre-integrated gateway, and start onboarding merchants instantly — your reps can sell Ask the moment your sandbox is live.