Ask is the white-label platform built for ISOs and VARs to send or receive payments under their own brand. Branded payment links by email, SMS, or QR — settling through the gateway you already sell. Stop losing volume to PayPal and Venmo.
No app downloads. No screenshotted Venmo QR codes. Just a polished, branded flow your ISO portfolio sends in seconds — to collect a payment or send one out, money moves in either direction.
Merchant enters amount, memo, optional line items, and due date. Branded with their logo, colors, and message — no developer required.
Send via SMS, email, copy-link, or a QR code on the printed invoice. Schedule for later or set on a recurring cadence with AI-drafted reminders.
Customer pays by card, ACH, Apple Pay, Google Pay, PayPal, or BNPL. Settlement runs through your existing processor — your residual stays intact.
Ask is built on Paying.co's rails — production-ready integrations to the major ISO gateways. Or bring your own. We'll certify it.
Full NETePay integration. Token vaulting, recurring, void, refund, and auth-capture flows. Production-certified.
Direct hosted payment page and tokenization API. Multi-MID support, batch settlement, recurring profiles.
Full gateway support including card-on-file, BNPL routing, and ACH. Production-grade, ISO-ready.
Have a gateway relationship of your own? We certify new integrations in 30 to 60 days. One-time setup & certification fees apply.
Convenience. That's it. Ask gives them the same one-tap experience — but the volume stays on your gateway, not someone else's.
| Ask | Venmo Business | PayPal Invoicing | Stripe Links | Square Invoices | |
|---|---|---|---|---|---|
| Settles through your gateway | ✓ Your residual | ✗ PayPal-owned | ✗ PayPal-owned | ✗ Stripe-owned | ✗ Square-owned |
| White-labeled to your brand | ✓ Fully branded | ✗ Venmo brand | ~ Logo only | ~ Logo only | ~ Logo only |
| Customer doesn't need an app | ✓ Web link | ✗ Venmo required | ~ Account preferred | ✓ Web link | ✓ Web link |
| Per-transaction caps | ✓ None | $2,999.99 | High | High | High |
| SMS + Email + QR delivery | ✓ All three | ~ Link only | ~ Email only | ~ Link only | ✓ Most |
| Scheduled & recurring asks | ✓ Built-in | ✗ | ~ Limited | ✓ Add-on fee | ✓ |
| AI-generated follow-up reminders | ✓ Native | ✗ | ✗ | ✗ | ✗ |
| Cost to the merchant | Flat SaaS | 1.9% + $0.10 | 2.9% + $0.49 | 2.9% + $0.30+ | 2.9% + $0.30 |
| ISO/VAR partner economics | ✓ Earn on every seat | ✗ None | ✗ None | ✗ None | ✗ None |
◆ Competitor pricing referenced from publicly listed standard rates as of 2026. Specific merchant rates may vary by volume and account type.
Built by payments engineers. Designed to feel modern. Priced to make selling it a no-brainer.
Collect a payment or send one out — money moves in both directions on the same branded rails, settling through your gateway either way.
A visual designer to customize every payment form — fields, branding, tip presets, line items. No code, no tickets.
Logo, colors, custom domain, business message. Each merchant gets a page that looks like theirs — not yours, not ours.
Wire Ask into your CRM, ERP, or vertical software. Create requests, look up status, fire webhooks. OAuth 2.0, sandbox included.
Native Model Context Protocol server. Generate a payment link from Claude, ChatGPT, or any MCP-aware agent — the first payment platform AI assistants can actually use.
Send a request through whatever channel fits the customer. Outbound SMS at $0.02 per send, pass-through pricing.
One-time, weekly, monthly, or custom. Card-on-file, dunning, automatic retry — the recurring revenue layer your ISOs resell.
If a request goes unpaid, Ask drafts a polite reminder in the merchant's tone. They approve, it goes out — collection rates lift 20 to 40%.
Hosted payment pages with tokenization through your gateway. Merchant never touches card data — the compliance story without the lift.
Manage your entire merchant book from one dashboard. Onboard, brand, suspend, transfer. White-labeled domain, your admin team.
We talk to ISOs every week who priced out building this themselves. Then they look at Ask and the conversation ends.
More and more, people don't open an app to get something done — they ask an AI. Claude and ChatGPT are becoming the front door for search, support, and the action that follows. Ask exposes a native Model Context Protocol server, so when a customer's request turns into a payment, your merchant is already there to collect it — inside the conversation, settling through your gateway.
It's a new revenue surface your competitors can't reach. The same clean REST API wires Ask into a CRM, ERP, or vertical app; the MCP server puts it in front of millions of AI users. The first request-to-pay platform an AI assistant can actually transact on — and a fresh stream of volume for every merchant in your book.
// "Send Dan a payment request for $487.50 for the brake job" await ask.requests.create({ amount: 487.50, memo: "Brake pad replacement & alignment", customer: { name: "Dan Reyes", phone: "+1702..." }, delivery: ["sms", "email"], gateway: "datacap" }); // → link sent · settles through your gateway
Sold to the ISO or VAR, deployed across their merchant book. From $2.50 to $3.50 per active merchant per month. Resell at any markup — we don't touch the merchant relationship.
For ISOs piloting Ask across a small slice of their book.
Up to 50 active merchants. No platform fee. SMS at $0.02 per send.
The sweet spot for active ISOs deploying across the full merchant book.
Up to 500 active merchants. Includes co-branded domain, AI reminders & MCP server.
For VARs & large ISOs who need fully white-labeled rails.
500+ merchants. Full white-label, BYO gateway, SLA. Volume pricing below $2.50 available.
◆ Resell to your merchants at $9.99 to $14.99/month for $6 to $12 of clean margin per seat — over 75% gross margin. Add Ask as a value-add SKU to win new merchants and retain existing ones.
Ask is part of a wider Paying.co platform. Every product sits on the same ISO-friendly rails: your gateway, your brand, one merchant book. Pick the surface that fits — or sell all three.
Spin up your branded environment, pick a pre-integrated gateway, and start onboarding merchants instantly. No certification cycle, no engineering tickets — your reps can be selling Ask the moment your sandbox is provisioned.